Rethinking the Wrap

Known for its innovative egg white wraps, egglife is redefining what healthy eating can look like. Our integrated awareness campaign combined out-of-home, paid social, a Reddit AMA, and a targeted digital signage program in Life Time clubs to introduce the brand to new audiences. Along the way, we developed an extensive image library that helped bring egglife’s nutritious, versatile products to life across every touchpoint.

Developed alongside Haberman's strategy, creative, and account teams as an embedded contract partner.