Our Team

Lara Wyckoff

Lara Wyckoff is the Founder and Creative Director of Tasty, a branding agency specializing in the food, beverage, hospitality, and service industries. A digital-first creative with over 20 years of experience, Lara has built a career leading award-winning campaigns and building brands across platforms. Her work has earned recognition from the One Show, Clios, Webbys, and the American Advertising Federation.

Before founding Tasty, Lara served as Executive Creative Director at top agencies leading integrated campaigns for global names like McDonald’s, Mastercard, Samsung, and Hostess. Known for her ability to inspire teams and pitch-winning ideas, she blends hands-on design chops with strategic leadership to help clients create craveable, culturally relevant brands that stand out—and stick.

Robin Tyler Rooney

Robin Tyler Rooney is a strategic marketing consultant with a passion for purpose-driven brands and a sharp eye for where the traditional agency model falls short. Backed by deep experience in advertising and sales, she builds bespoke teams of senior talent to craft collaborative solutions that deliver real results. She thrives on trust-based partnerships and getting to the heart of each client’s needs—making her a natural fit for bold, hospitality-forward brands.

Robin's client portfolio spans food, beverage, health, and mission-driven categories, with standout work for Egglife Foods, Heineken, Cameron’s Coffee, Hormel, and Feeding America. From celebrity-led startup launches to national CPG campaigns, she brings insight, heart, and hustle to every project.