Where Craft Meets Character: The Brand Behind 6Smith

6Smith’s brand identity reimagines the classic surf-and-turf experience through a modern, design-led lens—reflecting its lakeside setting and bold culinary spirit. Rooted in the word “smith,” the name embodies craftsmanship, precision, and artistry. Every element, from typography and tone to material choices, balances sophistication with rugged character, creating an industrial-modern aesthetic that feels authentic, intentional, and distinctly Minnetonka.